LOS ANGELES – Feb. 5, 2015 – Chraft PR produced the 2nd Annual Food Insights Summit. The Summit took place at the City Club in Downtown Los Angeles and brought together industry professionals to discuss trending topics on creative financing, technology, ethnic markets and emerging trends within the food and beverage sector.
Featured keynote speaker, Ben Parr, an author and brand strategist opened the conference with an insightful look at branding, marketing and how to capture an audience. While discussing his book “Captivology”, Ben shared his scientific research and a deeper understanding of the non-verbal cues that can capture an audience and consumer. His presentation focused on the psychology of the consumer and current marketing trends impacting the way the food sector is now reaching its target audience through innovation, social media and personalized campaigns.
The keynote was followed by two hour long breakout sessions. Attendees chose from the first session titled “Financing and Access to Capital: Opportunities, Trends and Creative Growth”, which was moderated by Joe Mazza of McGladrey and discussion led by Katie Carano of Bank of America Merrill Lynch, Robert Woolway of Trinity Capital, and Amanda Luttrell of Endeavor Capital. They discussed the fiscal challenges, opportunities and creative growth strategies within the market. The concurrent session was titled “Technology, Profitability and the Future Workforce” and was moderated by Bob Jacobson of McGladrey, with discussions led by Joann Lo of the Food Chain Workers Alliance, David Rosenstein of Evo Farm and George Salmas of The Food Lawyers. They discussed the current trends of technology in and around the Food and Beverage industry with array of perspectives that covered topics from farming, workforce, sustainability, 3D technology and the future of food and beverage.
The final breakout session focused on “Ethnic Markets and Consumer Trends”. This session was moderated by Mina Trujillo of Chraft PR with discussions led by Erik Oberholtzer of Tender Greens, Lupillo Ramirez of Northgate Gonzalez Market, and Luis Saavedra of Tapatio Hot Sauce. The discussion provided insights from a diverse panel of speakers about the Hispanic market, trending flavors and demands from the consumers, private label and the grab and go market.
Attendees then reconvened to attend the networking lunch sponsored by McGladrey and Northgate Gonzalez Market.
The Food Insights Summit and was a huge success and brought together some of Los Angeles’ finest professionals who are currently making great strides in the food and beverage sector.
We thank our sponsors Bank of America Merrill Lynch, McGladrey and Northgate Gonzalez Market along with our speakers, supporters, and attendees.
McGladrey also invites you to review their latest Food and Beverage Report covering important food industry trends, opportunities and insights.
About Chraft PR. Chraft PR is a public relations, marketing, and conference production agency passionate about building brands, engaging and connecting people. Tapping into its highly entrepreneurial instincts, strategic communications and marketing expertise, Chraft PR’s goal is to help businesses build an unforgettable brand, create a compelling experience, build a brilliant strategy and guide you through a dynamic journey. Chraft PR is here to help create brand influence that go from good to extraordinary.
Chraft PR is located at 515 S. Flower, 36th Floor in Downtown Los Angeles and can be reached at 213.236.3613.